It's here and it's real. Don't let the media determine your mindset. Decide, today, that you want to grow your business. Decide that you aren't going to let the economy take you down. If your company needs to "zig" when you have always "zagged," make the change. Do what you need to do to keep your doors open, your employees employed and your company thriving. It is realistic to make this happen. Just think outside the box. Brainstorm with employees, friends or family. Hire a business coach if you can afford it. It might be that you can't afford not to hire one because of what a good coach can do for you (personal experience talking here). Also look over your Profit & Loss statements provided by your bookkeeper for areas of opportunity.
You can face the recession, make adjustments and survive and/or thrive. Or become a statistic. It's your decision. I vote for punching the recession right between the eyes and knocking it on its keister.
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